Analyst Jeff Cohen (via VentureBeat) points to recently released financial information from Take-Two, parent company of GTA developer Rockstar, which discloses the company’s minimum marketing spend for the next five financial years. Cohens noticed that the latest information pointed to the company shifting a spike in marketing spend from FY 2023 to FY 2024, with at least $89.2 million now set aside for that year.The surrounding years’ marketing commitment settle at around the $35-40 million mark – that massive increase could be seen as due to Take-Two wanting to provide the appropriate level of support for the sequel to the most successful entertainment product in history.
This is by no means a certainty, however. Cohens notes that a similar Fiscal Year marketing spike was used to “accurately [predict] the launch of Red Dead Redemption 2 prior to that game’s announcement.” As noted by GamesIndustry.biz, Take-Two reports did note a spending spike for FY 2019, when Red Dead Redemption 2 eventually arrived, but those reports were released a year before the game’s first delay was announced. Red Dead Redemption 2 was originally scheduled to arrive in FY 2018, with a far smaller marketing spend attached to that year.
Take-Two has previously made clear that much of its marketing spend goes into securing licensing agreements with sports teams and players, and it may be the company expects a major deal to take place during that window of time. Essentially, while this is definitely an interesting bit of information, it’s by no means cast-iron proof of a GTA 6 release in that window.Multiple sources, including IGN’s own, have indicated that Rockstar is working on GTA 6, but that it is years away at this point in time. Take-Two recently called its line-up of games its “strongest pipeline in [the company’s] history”, with 93 games set to be released in the next five years.
GTA 6 has, of course, not been officially announced – and likely won’t be for some time yet. When it does arrive, it will be the first 3D GTA game not to have been written by Rockstar co-founder Dan Houser after he left the company last year. There’s a great deal of speculation about where the next game will take place, and we’ve got our own best guesses about that.
Joe Skrebels is IGN’s Executive Editor of News. Follow him on Twitter.