McDonald’s ‘Strongly Encouraging’ Restaurants to Prevent Happy Meal Pokemon Card Scalping



McDonald’s has revealed it is “working quickly” to restock Pokemon 25th Anniversary trading cards following reports that scalpers are profiting from the limited-edition packs – and is “strongly encouraging” restaurants to set a limit on how many packs they sell to individual customers.Yesterday, it was revealed that the commemorative Pokemon cards, which are only supposed to be attainable when customers buy a McDonald’s Happy Meal, were being purchased in bulk by scalpers and sold for ridiculously high sums online. In some instances, full boxes of the packs were being posted on sites including eBay for over $1,500.

Responding to IGN’s request for comment, a McDonald’s spokesperson said the restaurant franchise is moving to distribute more packs to its outlets, and said that restaurants would be ‘strongly encouraged’ to limit how many packs they can sell to individual customers.

McDonald’s statement reads: “We love seeing fans’ passion for our limited-time Happy Meal promotion celebrating 25 years of Pokemon. With such significant demand for our promotional Pokemon TCG cards, and some fans even going to extreme lengths to get them, we’re working quickly to address shortages and also strongly encouraging restaurants to set a reasonable limit on Happy Meals sold per customer. We want to offer the full Happy Meal experience to as many families as possible, and help ensure everyone is able to get in on the fun!”McDonald’s confirmed that the company is working with its supply chain to help restock at restaurants that have sold out of Pokemon card packs, and does not condone reselling Happy Meal bonuses for profit. However, some restaurants will seemingly be allowed to offer standalone pack purchases in unspecified cases.

Happy Meals with back-up toys will be offered if restaurants run out of Pokemon trading cards, and we McDonald’s made clear its policy that full boxes of Happy Meal toys should not be sold to customers, and that toys must be distributed in stores by employees only.

In light of Pokemon’s 25th birthday, The Pokemon Company had teamed up with McDonald’s to distribute 50 limited-edition trading cards while stocks last. The packs, which contain four random cards, celebrate the franchise’s heritage with all 24 starter Pokemon and series icon Pikachu in standard and foil versions.

In other Pokemon news, Post Malone will perform a virtual concert on February 27 as part of the franchise’s year-long anniversary plans.

Tom Power is a UK-based freelance writer. Follow him on Twitter.



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