This branding will also be making the jump to PC, as Sony’s senior vice president and head of global marketing at Sony Interactive Entertainment has said “any future games it releases on other platforms will also carry the branding.” However, it will not be ready by the launch of Horizon Zero Dawn on PC this summer.
“Over the last few years — and even the last decade — the strength of the titles coming out from our studios has been stronger than ever,” Lempel said. “We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation. So we came up with PlayStation Studios.”
Confirmed PlayStation 5 Games
There will also be variations on the opening video seen above, and although it appears similar to what one would see before a Marvel Cinematic Universe film, Lempel says “the inspiration for the branding came from the games themselves.”
“What we really wanted to do was create a way to bring the consumer into the world,” Lempel says. “When they play our games that’s the nice robust piece that happens, and then you’re transported into an adventure with rich worlds, old characters, and really captivating stories. We’re all huge Marvel fans. One of our biggest games of all time has a Marvel character in it with Spider-Man. But this is really about doing something specific for our games and our industry.
In addition to PlayStation Studios including titles from such studios as Naughty Dog, Insomniac, Santa Monica Studio, Media Molecule, and Guerrilla Games, the brand will also “apply to games made by work-for-hire developers under Sony’s direction.”
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