Puma, purveyor of all sorts of sporting goods and clothing, is finally cracking into the most physically taxing activity of all: Video gaming.
Puma has announced a new line of gaming socks, or “Active Gaming Footwear,” designed to maximize your comfort and style on those 10-hour raids or your 40th battle royale loss of the day, as first reported by PC Gamer. One pair will you run you £80 in the UK and $160 in Australia, and it doesn’t look like Puma has made any official announcement about the product his U.S. shores. The UK and AU price suggests something in the ballpark of $100 USD or a little higher.
Puma ‘Active Gaming Footwear’ Socks Photos
Puma’s official product page describes the socks as “designed for indoor and in-arena use, it delivers seamless comfort, support and grip so gamers can adapt to different active gaming modes and game their best.”
What makes the Active Gaming Footwear more special than a pack of Dickies socks? The rest of Puma’s product description is a little vague, but it apparently features:
Medial wrap-up grip in SEEK mode
Lateral wrap-up support in ATTACK mode
Heel wrap-up stability in CRUISE and DEFENSE mode
It’s not entirely clear if these gaming socks indeed have different “modes” or if that’s just marketing jargon, but it does also come with rubber grips on the bottom so you’re not slipping and sliding at your desk.
Believe it or not, this isn’t Puma’s first foray into video games. The company made a pair of stylized boots for Metal Gear Solid 5: The Phantom Pain.
Of course, the world already has gaming glasses and gaming chairs. What’s one more accessory? What do you think of Puma’s gaming socks? Useful tool for in-game domination or useless stocking stuffer? Let us know in the comments.