The trend seems to stem from the Red Dead Fashion community, which has been hosting monthly fashion contests. July’s theme is The Travelling Circus, which ran with the mantra “since we’re all clowns for believing we’ll get an update, it’s fitting that we dress up as them in-game too!”
Live footage of #RedDeadOnline players preparing for an update to the game.
— Red Dead Online Community (@RedDeadRDC) July 13, 2020
From there, the community began filling servers with clowns and documenting their antics. In an interview with Polygon, Magnar – an admin for the Red Dead Online Discord group – explained that, “Rather than let it turn negative or nasty, which in game communities things often can, I thought I’d turn [our protests] into something a bit more fun or even wholesome in a way.”
The meetups have further mobilised the Red Dead Online community, which plans to hold a major cross-platform clown event next Monday, July 20. “I’ll share details over the weekend, but I’d suggest planning a nice circus/clown-themed outfit in the meantime,” reads a tweet from the Red Dead Online Community Twitter account. You can get involved by joining the Red Dead Online Discord group and checking out the Red Dead Fashion community within.
In other Red Dead Redemption 2 news, check out this week’s special bounty hunter rewards and bonuses for Red Dead Online players, available to all players regardless of their chosen costume. You can also check out our coverage of the alien gang war that recently hijacked GTA Online.
Jordan Oloman is a freelance writer for IGN. Follow him on Twitter.