When 2K Games announced that NBA 2K21
will be priced at $70 for next-generation consoles
, it kicked off speculation that there will finally be another price hike for video game software in the PS5 and Xbox Series X generation.Take-Two Interactive CEO Strauss Zelnick defended the price point for NBA 2K21 and said that the price hike reflects “the quality of the experience,” in a new interview. Zelnick also spoke on the price hike during today’s Q1 earnings call with investors.
“There hasn’t been a price increase for frontline titles for a really long time, despite the fact that it costs a great deal more to make those titles,” Zelnick says in an interview with GamesIndustry.biz
. “And we think with the value we offer consumers… and the kind of experience you can really only have on these next-generation consoles, and the price is justified.”
During the Q1 earnings call, Zelnick clarified that it will announce pricing “on a title-by-title basis,” but defended the price point as a great value based on the hours of entertainment games like NBA 2K offers.
NBA 2K21 Current and Next-Gen Cover Art – Kobe Bryant, Damian Lillard, and Zion Williamson
Other video game developers have been asked about a potential price hike for next-gen video game software. Ubisoft says its next-gen titles being released in holiday 2020 will be $60, though future titles may have different pricing.
Matt T.M. Kim is a reporter for IGN.